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As one of Thailand’s leading mobile phone services providers, serving over 40 million people across the country, quick and efficient after-sale services are the key to maintain a customer base. This requires an assembly of various data including customers’ data and access logs from many channels and devices for investigating and fixing any problems or incidents. However, working with mobile data means working with an endless flow of data changes and updates which accumulates into a massive volume of data to work with. Together with the fact that some data are kept separately based on departments, the process of integrating all these data can take a significant amount of time. As a result, this factor directly affects the resolution time of any reported incidents, which sometimes can take weeks, and this ultimately affects the quality of the customer service.
Blendata supports massive data centralization from multiple sources, which was used to create an operational data warehouse to allow easy access to the integrated data. The accounted staff can investigate any incidents using interactive dashboards to easily look into any related information from an aggregated view down to a single person verified with their phone number, significantly reducing the resolution time.
Traditionally, it requires up to 2 weeks per case for staff to investigate a reported incident via looking through multiple non-centralized datasets. However with Blendata, the investigation time now only takes seconds, reducing the analyzing and resolution time to improve the quality of customer service.
Minimizing cost, time, and complexity for data integration, preparation, and processing with a user-friendly platform that requires no coding.
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